Skin Care: A Huge Expanding Market

Technorati Tags: skin care,anti-aging,personal care,beauty,home business

This brief article highlights the market trends that have continued in the skin care industry and why. Skin care, beauty, personal care, health and wellness, anti-aging are excellent niches for a home-based business.

 

Market Trends

Baby boomers are one-third of the population
Shortly after World War II, one third of the world’s population was born within an 18-year period.  These individuals are now known as the “Baby Boomers.”

Market trends have changed and continue changing as more than 76 million people in the United States alone (9.8 million in Canada) who are Baby Boomers purchase goods and services for their health, beauty, and wellness.†

 

Who controls the wealth?

Now more than ever, the Baby Boomers of the 1950’s are starting to see the signs of aging. They’re looking for the right solution to achieve young, healthy looking skin. And they have the resources to do it — Baby Boomers control more than 70% of all the wealth and account for more than 50% of consumer spending.

 

Skin care industry – a huge expanding market
Market trends show Baby Boomers have been heavy consumers for decades. From diapers to cars, this generation has impacted markets in every category. Now, like never before, Baby Boomers are leaving their mark on the skin care industry.  They’re looking for skin care products to make them look and feel younger.

Skin care has become the most talked about and the fastest growing segment of the personal care industry^{^^}.   In 2004, the facial skin care market in the United Sates boasted sales of over $6.7 billion^¥ while prestige skin care products generated sales of $5.3 billion^{^^.}  Both segments have continued growing within the industry.

 

Nu Skin, the skin care division of Nu Skin Enterprises, offers skin care, anti-aging and other personal care products that are superior and they anticipate and meet the needs of today’s consumers.  Consumers today are simply smart, sophisticated people who want to live better longer.

 

The boom of entrepreneurs and home-based businesses
Downsizing, re-sizing, restructuring, the rise in use of technology — many jobs could be obsolete within a few years. Recession seems to hasten the need for security and control which have led to a rise in home-based businesses.

“In the new economy the sheer quantity of compensation is no longer enough…we don’t simply want money we want lifestyle.”†

 

Summary of Market Indicators

Baby boomer generation has a high demand for anti-aging products

Baby boomers control 50 percent of consumer spending*

Every year in the US, consumers spend over $12 Billion on skin care products^{^^}

Approximately 50 million people in the US derive part or all of their income from self-employment†

If you’ve ever dreamed of self-employment working part-time or full-time from home, or your own home-based business or just being your own boss, then talk to us. Together we can make your dreams be alive and come true. If you’ve tried before but you failed, then talk to us. Together we can learn the lessons from the failure because that’s why they’re there. Together we can and will succeed. Click this link to reach us today and have your dreams come true.

 

†Paul Zane Pilzer, The Next Millionaires, 2006
*Ken Dychtwald, Ph.D. The Power Years, 2005
^ Rodman Publication Inc. 2006
^{^^}Kline and Company, 2005
^¥Facial Skincare – US, Mintel International Group Ltd, 2006