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This brief article highlights the market trends that have continued in the skin care industry and why. Skin care, beauty, personal care, health and wellness, anti-aging are excellent niches for a home-based business.

Market Trends

Baby boomers are one-third of the population
Shortly after World War II, one third of the world’s population was born within an 18-year period.  These individuals are now known as the “Baby Boomers.”

Market trends have changed and continue changing as more than 76 million people in the United States alone (9.8 million in Canada) who are Baby Boomers purchase goods and services for their health, beauty, and wellness.†

Who controls the wealth?

Now more than ever, the Baby Boomers of the 1950’s are starting to see the signs of aging. They’re looking for the right solution to achieve young, healthy looking skin. And they have the resources to do it — Baby Boomers control more than 70% of all the wealth and account for more than 50% of consumer spending.

Skin care industry – a huge expanding market
Market trends show Baby Boomers have been heavy consumers for decades. From diapers to cars, this generation has impacted markets in every category. Now, like never before, Baby Boomers are leaving their mark on the skin care industry.  They’re looking for skin care products to make them look and feel younger.

Skin care has become the most talked about and the fastest growing segment of the personal care industry^{^^}.   In 2004, the facial skin care market in the United Sates boasted sales of over $6.7 billion^¥ while prestige skin care products generated sales of $5.3 billion^{^^.}  Both segments have continued growing within the industry.

Nu Skin, the skin care division of Nu Skin Enterprises, offers skin care, anti-aging and other personal care products that are superior and they anticipate and meet the needs of today’s consumers.  Consumers today are simply smart, sophisticated people who want to live better longer.

The boom of entrepreneurs and home-based businesses
Downsizing, re-sizing, restructuring, the rise in use of technology — many jobs could be obsolete within a few years. Recession seems to hasten the need for security and control which have led to a rise in home-based businesses.

“In the new economy the sheer quantity of compensation is no longer enough…we don’t simply want money we want lifestyle.”†

Summary of Market Indicators

Why Now?

Window of opportunity
When it comes to any business opportunity, timing is everything, and without a doubt, this is the right time. We know that Boomers control 50% of consumer spending and these boomers are about to add an additional $1 trillion to our economy as they seek to preserve what they hold dearest…their Youth.

We are now living longer than ever before, and looking for a way to preserve our youth.* Nu Skin® provides products that meet that need, as well as the tool to measure and guarantee results, like the ProDerm™ Skin Analyzer.

Skin care sales increasing at double digit rates:
Nu Skin and the anti-aging product markets are approaching the hotspot of a rising growth phase. Baby Boomers are increasing their demands for healthy, young looking skin. These demands are a driving force, in which product sales of anti-aging products are predicted to skyrocket. Sales of skin care products in 2004 were some $6.7 billion in the US alone, and have been “growing at double-digit rates.”^{^^} The timing is just right for incredible growth and peaks in product revenue.

Find out more about Nu Skin and the opportunities

±Paul Zane Pilzer, The Next Trillion, 2001
* Ken Dychtwald, Age Power, 1999
^{^^}Kline and company, 2005

“The best way to predict your future is to create it.” –unknown

We live in an age of heightened health awareness — one in which health, wellness, and beauty are among the world’s most successful industries.

With an industry of this magnitude, there has never been a better time to get involved by managing your own business on your own terms.

That’s why at Nu Skin Enterprises, you’ll find the simplest, most direct way to set up an international organization. You can build a business that capitalizes on the fast-paced trend of our time, while bringing you the satisfaction of a lifestyle you’ll want to keep.